Reformulation
Cleaner versions of the products shoppers already buy. We take out synthetic dyes, seed oils, and needless additives without giving up taste, cost, or shelf life.
Private label product development, done for you.
We help retailers and brands make cleaner confectionery, snacks, beverages, and supplements, from the first formula to the store shelf.
Shoppers read labels now.
Synthetic dyes, seed oils, and long ingredient lists are on their way out of the aisle. In 2025 the FDA announced a plan to phase petroleum-based dyes like Red 40 and Yellow 5 out of the U.S. food supply. Private label is where a cleaner product can reach the most shelves, fastest. That's the work we do.
What we steer clear of
- Synthetic dyes
- Seed oils
- High-fructose corn syrup
Ingredients, reformulated
Red 40, replaced with Beet and paprika extractRed from vegetables, in place of a petroleum-based dye.
Yellow 5, replaced with TurmericGolden color from a root spice, not a synthetic dye.
Soybean oil, replaced with Avocado oilA fruit oil in place of a seed oil.
Corn syrup, replaced with Date syrupSweetness from a whole fruit.
Artificial vanillin, replaced with Vanilla extractFlavor from real vanilla beans, not a synthetic copy.
What we do
Four disciplines that take a product from idea to shelf, run as one project across confectionery, snacks, beverages, and supplements.
Product development
New products built on nutritional science and AI-assisted R&D, from formula and testing to packaging and compliance.
Manufacturing optimization
The right manufacturing partner for each product, with quality controls and costs tuned for speed to market.
Supply chain optimization
Data-driven sourcing, logistics, and distribution planning that shorten lead times and cut complexity.
Nutritional science, engineered.
We pair nutritional science with engineering and data. AI-assisted formulation and analytics help us find cleaner ingredients, model cost early, and move faster from idea to shelf.
- Ingredient screening
- Find cleaner inputs that hold taste, texture, and shelf life.
- Cost modeling
- Know the unit economics before the first production run.
- Compliance checks
- Labels, claims, and specs reviewed against the rules that apply.
Concept to shelf
Concept
Start from the shopper, the category, and the price point.
Formula
Develop or reformulate, then test against the target.
Manufacture
Match the right partner and lock in quality.
Shelf
Package, ship, and land it where shoppers buy.
Who we work with
Different shelves, same job: a better product that sells.
- Retailers, grocers, and club storesPrivate label lines shoppers come back for.
- Brands and foundersCleaner formulas and a faster path to shelf.
- ManufacturersSteady private label programs and smoother handoffs to retail.
- Healthcare providersCustom nutraceuticals under your practice's name.
- Creators and marketing agenciesYour own product line, without the operational lift.
Let's build something better.
Tell us about the product you want to make, or remake.